|Title||Start date||End date|
|Price Rite Weekly Ad||01/14/2021||01/22/2021|
Price Rite is an American chain of limited-assortment supermarkets based in New Jersey. The company is owned by Wakefern food corporation, the same company that owns ShopRite supermarkets. Right now, there are about 62 PriceRite Supermarkets; two are of them are individually owned by members of the Wakefern food corporation, while the rest are jointly controlled by members of the corporation.
Price Rite isn't very different from its competitors, however, the chain tends to build larger stores and focuses a lot more on offering a larger fresh food selection. The company is also very proud that it is American-owned, and it tries to push that fact exhaustively during marketing. That's also why the company incorporated "An American Company" into its trademark. This was probably done to highlight the fact that Price Rite's biggest competitors, Aldi and Lidl are both German-owned.
For most of its existence, Price Rite has made sure to adhere to three guiding values; innovation, teamwork, and integrity. These are the values that drive the company, and it's visible from the demeanor of their employees to the quality of what's on their shelves. The company is also deeply committed to the community it serves and regularly involves itself in charity work. It raises money annually for local food banks, and also partners with other organizations like Feed The Children to donate food and other essentials to families who don't earn enough. It doesn't take too much to offer decent service and build a community— and that's what Price Rite proves every single year.